Paramount Plus and Showtime become “Paramount Plus with Showtime”

You can read the full memo from Bakish below:Almost one year ago, we announced that ViacomCBS would become Paramount — harnessing the power of our combined portfolio to become one, integrated company. Since then, I have been tremendously proud of the many ways we have worked together across platforms, brands, and continents to consistently deliver as global leaders in the future of entertainment.

SHOWTIME has captivated audiences for decades with ambitious original series that defined premium content and fandom. Its name will always stand for critically acclaimed, groundbreaking entertainment and creative excellence.

Chris McCarthy will continue to lead the SHOWTIME studio and oversee network operations for the linear channel. In tandem, he will work closely with Tom Ryan, who will oversee the “Paramount+ with SHOWTIME” streaming business.

naoelaura

what a great name. just rolls off the tongue!

I am so excited but I'm upset that some showtime and paramount+ originals got remove from showtime and paramount+

Not a mouthful at all

exotic branding

I hope they didn't use all 3 brian cells to come up with such a complex name

The marketing and branding team definitely earned their paychecks coming up with this name...

Missing a great opportunity: Paramount Time. They can have that for free.

Plotime!

Sounds like FX on Hulu all over again 🙃

Well that's not confusing/pointless.

Why not go for “Paramount + Showtime” at this point? It’s cleaner.

Major Announcement! I am changing my name to Double C Tech with Electric Cars. I hope merger will accelerate both my love technology and EVs.

Can they just choose a one-word name?

Clever.

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