"Underwear is a connective tissue—it's the first piece you put on to create the foundation for your outfit and your day," said Parade's co-founder and CEO in a statement.
"It touches the lines of gender and sexuality, and serves as a strong expression of our identities. Parade in Technicolor is an invitation for your to explore your relationship to underwear—to share your underwear stories and create the world of Parade with us."
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