Photo: Courtesy of Pantone Whenever Pantone has released Color of the Year, as the color standards company has done annually since 2000, it has plumbed its library of hues to find something that represents a cultural forecast for the year ahead. But for 2022, the brand did something a little different — it launched an entirely new color: PANTONE 17-3938, also known as Very Peri.
To wit: 2021’s color of the year was Ultimate Gray , 2020’s was Classic Blue, 2019’s was Living Coral, and 2018’s was Ultra Violet. Throw them in a blender and you’d probably get something like Veri Peri, which also reminds me of a color you’d find in an L.L.Bean catalogue that’s a little more spicy than beige but just as safe. When I first read the description of Veri Peri, I thought for a second the hue might look similar to bisexual lighting.
The watered-downness of Veri Peri feels like an analog for the limbo of the last few years. “We are living in transformative times,” Pantone’s explanation reminds us. “As we emerge from an intense period of isolation, our notions and standards are changing, and our physical and digital lives have merged in new ways.
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