Pantone has revealed its color of the year for 2023: "," described as "an animated red that revels in pure joy, encouraging experimentation and self-expression without restraint."
Pantone’s color experts at its Pantone Color Institute scour trends in entertainment, fashion, travel, and even the environment for inspiration each year before picking a color of the year. This year’s color is a shade rooted in nature and "presents a balance between warm and cool." "Invoking the forces of nature, PANTONE 18-1750 Viva Magenta galvanizes our spirit, helping us to build our inner strength," Eiseman added.Pantone said its color of the year was inspired by movements around climate change, sustainability, and land protection, noting how Viva Magenta acknowledges a "gravitational pull" towards natural colors.
The color of the year selection inspires various industries, including apparel, beauty, interior design, packaging, and technology. For individuals, Pantone suggested wearing Viva Magenta as a full-on statement, or as an accessory for a quieter look.
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