Pandemic’s Crushing Retail Impact: Is There Any Light?

While Walmart, Walgreens, Amazon, Target, CVS, Costco, Kroger, Trader Joe’s and other “essential” retailers are in high gear to meet the rush for food, pharmaceuticals and protective gear, others despair over what to do with all their “nonessentials” lingering on the shelves of temporarily closed stores and backed up in warehouses. “Clothing and footwear is facing a crisis.

Paradise added that women’s denim, notably Agolde and Frame, is selling well compared to other apparel categories. “We’ve also seen solid performance from designer gold jewelry, particularly brands like Marco Bicego and Roberto Coin.” “Some of our most popular searches on kohls.

“Today, with our brick-and-mortar locations temporarily closed, we have the opportunity to accelerate our digital consumer engagement strategy and continue to bring the best of our stores, especially our jewelry consultants’ expertise, to the e-commerce environment,” said Bill Luth, executive vice president of global operations for Signet, which operates Zales and Kay.

In addition, 72 percent of consumers plan for more online shopping in the stay-home days ahead, with groceries, health and beauty, cleaning products and over the counter medicine and supplements the most sought after categories, followed by apparel and home electronics. McMillan Doolittle, the retail strategy and consulting firm, says that amid the coronavirus pandemic, most customers have moved “beyond hoarding to the next wave of shopping behavior” focused on limited trips to stores, increased purchasing online and home delivery. When people do venture out to shop, they want to it to be obvious inside the store that precautions are being taken to minimize the risk of infection.

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