Texas State defensive end Ben Bell celebrates a sack with teammate linebacker Brian Holloway against Rice quarterback AJ Padgett during the first half of the First Responder Bowl NCAA college football game Tuesday, Dec. 26, 2023, in Dallas. – Texas State is boosting its NIL efforts with the launch of a new collective called ‘Maroon & Golden.’
Texas State’s other primary NIL collective for all sports is called Victory Star. It was founded in the summer of 2023 and has partnered with local companies and businesses.
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