Oura’s Sleep-Tracking Ring Raises $100 Million To Move Further Into Personalized Health

went into a “bubble”

Today, Oura’s more like a typical high-growth tech business. Singh Rai lives in the San Francisco area, along with about half the company’s staff. Sales of about $30 million in 2019, per a regulatory filing in Finland, doubled year over year in 2020, Oura says, while achieving profitability. And its signature smart ring has expanded beyond sleep and into measuring other vital signs.

Launched out of Finland by founders Kari Kivela, Markku Koskela and Petteri Lahtela, Oura introduced its vision of a sleep-tracking smart ring in 2015, well exceeding its goals on Kickstarter before raising $5.3 million in first venture capital. Originally estimated to ship by the end of 2015, Oura’s rings actually arrived to customers starting in early 2018.

To be more than just a tracker, Oura’s consumer app must be able to learn, and set baselines, from the data it collects. Right now it provides three daily scores for wearers: sleep, activity and readiness. Among players in the WNBA, that data helped provide peace of mind that athletes weren’t getting sick last season, says Terri Jackson, executive director of the league’s players association, the WNBPA.

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