Fans of the Oscars know the ceremony typically takes place at 8 p.m. ET, but this year it's starting an hour earlier. Sunday also marks the first full day of Daylight Saving Time, and clocks moved forward at 2 a.m. The earlier start could keep viewers tuned in longer and boost ratings.
In the past, networks and ceremony hosts have attempted to keep the show under three hours, but many have still managed to stretch until after 11 p.m. ET. Much of the drop-off in viewership has come from East Coasters turning off their TVs in the third hour. Many speculate that ABC, which is handling the telecast this year, could also benefit from moving up the start time. This year it's following the Academy Awards with a new episode of the hit show 'Abbott Elementary.
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