Oregon’s Sports Bra, a pub for women’s sports fans, plans national expansion as interest booms

A popular Oregon sports bar that focuses on and shows only women's athletics has announced plans to expand across the country through a franchise model.PORTLAND, Ore. — On a recent weeknight at this bar in northeast Portland, fans downed pints and burgers as college women’s lacrosse and beach volleyball matches played on big-screen TVs. Memorabilia autographed by female athletes covered the walls, with a painting of U.S. soccer legend Abby Wambach mounted above the chalkboard beer menu.

One aspiring partner is Jackie Reau, who hopes to open a franchise in Cincinnati, where she works as the CEO of a media and marketing agency. During an interview at The Sports Bra, where she happily watched her college women’s lacrosse team on one of the TV sets, she said such establishments “celebrate women’s sports and the champions and the athletes behind the story.”

Interest in women’s sports is at an all-time high, helped by Clark’s exploits this year, when she shattered all-time NCAA scoring records for women and men. The championship game between Iowa and South Carolina on April 7 drew A week later a record 2.45 million viewers on average tuned in to the WNBA draft to watch as Clark went to the Indiana Fever as the reported record attendance with nearly 2 million fans.

“That was just what we settled with,” she said. “When I wanted to push back and kind of flip the status quo, that’s when I really started to dig in on how The Sports Bra could matter and change the narrative on sports bars.” Toward the end, she felt tears welling up. She passed two tissue boxes around for similarly weepy customers as everyone reveled in Williams’ last minutes on the court.

Source: Loan Digest (loandigest.net)

Sports Bra Sports Bar Oregon Women's Sports Women's Basketball Caitlin Clark Wnba Phl

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