Orcé Cosmetics Is Changing How Asian Women Are Represented in Beauty

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Yu-Chen Shih created the brand due to a lack of foundation matches for Asian skin tones.

, which is a social justice organization working to expand the rights of sexual assault survivors. Nguyen discussed her experience with sexual assault and how it drove her to become an activist and fight for the rights of other sexual assault survivors. "That actually triggered a lot of emotions on my end because I'm a survivor myself," Shih shares. "I was raped in 2014, and I never thought I would ever have the courage to speak out about my story or do anything about it.

exist but also she realized how impactful it was to see another young Asian woman not let her assault silence her or define her. In Asian communities, this is an unusual approach, Shih notes. "We've been taught that if something like this happens to you, it's shameful, so just make sure nobody finds out about it," she explains.

Shih ended up reaching out to Nguyen to thank her for her work and shared her own story. The pair stayed in touch, and Nguyen told Shih about Rise's new, which helps provide safe havens for survivors of sexual and domestic violence during this difficult time. Wanting to further support this, Shih decided to partner up with Nguyen, and starting this month, 15 percent of Orcé's net profits will go towards the program. The brand is also sharing information on it on social media and in newsletters. "The more people know about it, the more awareness we can generate, the more businesses we can get on board to support this program,” Shih says.

 

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