One way to control driving habits is by adding “friction,” or making them more difficult. But most people don’t want to restrict parking or increase fees and tolls — controls we know reduce driving.
For people accustomed to driving, such inconveniences are too challenging to inspire them to break an old habit. Besides not providing consistency, many annoyances also deter riders from forming a Metro habit. Repeated loudspeaker announcements thanking us for “going Metro” can stop riders from doing anything while on the train.
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