— not because it exaggerated them, but because it presented them as they present themselves. For those who don’t live and play in Instagay circles, it felt like the kind of mocking we all do on Twitter and in our group text threads every day.
Some don’t see the fun in the mockery, and their responses lean toward smarminess — the argument being that making fun of the beautiful men of Instagram for their posts is fostering negativity and tearing our own community apart. This, of course, overlooks the drastic disparity in power that’s often in play, between the well-built Instagram stars who’ve learned to monetize their bare chests and draw massive followings, and the rest of us jeering from the cheap seats.
Instagram is an economy like any other. I think a lot — more than I should, probably — about the bio for one particularly popular Instagay,. “Being popular on Instagram is like being rich in Monopoly money,” it says. And yes, on some level it’s true that fanbases like Kyle’s 2-million-plus followers don’t directly translate into financial gain. But with following comes money and power: ad deals, invites into influential spaces, business opportunities.
Even the @dadsnotdaddies breakup photo shoot has led to new opportunities. One half of the couple, Gibby, posted
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