” to help determine what pops up in your news feed. In other words, if you like, comment on or share a piece of content, artificial intelligence programs pick up on what makes that content special and finds things it thinks are similar to show you.
Company researchers discovered that publishers and political parties were reorienting their posts toward outrage and sensationalism. That tactic produced high levels of comments and reactions that translated into success on Facebook. The point of the current formula is to get people to stay on the site longer by showing users content that Facebook already knows they’ll engage with, whether it’s from a friend or a former schoolmate or an influencer with tens of thousands of followers. “It’s not even for you. It’s so you will give little hits of dopamine to your friends so they create more content,” Haugen explained to the committee.
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