Opinion: ‘A mouthful of hot water with sugar’: Why pumpkin spice latte and other Starbucks fall offerings may not measure up to the hype

Your calendar may not yet have taken note, so let me be the first to inform you that fall has officially arrived.

Starbucks says it has sold more than 500 million pours of its signature fall latte. Over time, it has also built an entire campaign and menu around them, adding new pumpkin drinks and food items along the way. Still, as someone who has critiqued food and drink for decades, I aim to keep an open mind. It’s been six years since I last had a pumpkin spice latte — at the time I called it “a mouthful of hot water with sugar and maybe a little cinnamon, cloves and nutmeg thrown in for good measure” — and I thought this might be a good moment to revisit the beverage.

“ ‘I have nothing against sweetness itself, but this latte just seems like a pure sugar bomb with odd hints of bitterness and spice.’ ” If you’re looking for more coffee taste, the pumpkin cream cold brew, an autumn beverage Starbucks introduced a few years ago, is a better bet. Notice that I said “more” and not “true.” This is still a flavored, sweetened drink, but it allows some of the smooth coffee taste we associate with cold brew — essentially, java without as much acid — to come through. It’s PSL for PSL haters, in other words. The Mack truck here is more like a pickup.

$SBUX Held this stock for a decade since living/working in Asia and seeing its rollout of stores in China, Japan, Korea. Clever locations, culturally sensitive decor, colossal margins on - basically - just dirty dishwater & rip-off junk food. What a business! That’s brand power.

good luck

wow

lots of sugar=obesity. Starbucks tried 2 help environment by offering reusable cups. Ultimately its still up 2 the consumer 2 bring their own reusable cups.

good luck

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