'Opening moves': New Bumble dating app feature no longer requires women to make the first move

Bumble is rolling out a new feature that will let female users set a prompt to which male suitors can respond to initiate a conversation.Ten years after creating a new model for dating apps with its "women make the first move" feature, Bumble is opening the door to men starting conversations on its platform.

The new feature is part of a larger relaunch of the app announced Tuesday by new CEO Lidiane Jones, who took over the top job from founder Whitney Wolfe Herd earlier this year. The move comes as dating apps broadly are working to maintain their relevance as some singles have become burnt out on online dating and are seeking more in-person connections."We're seeing a greater need for authentic human connections," Jones told CNN in an interview ahead of the launch.

Bumble's relaunch also includes updated "dating intentions" badges that allow users to indicate on their profiles whether they're looking for, say, a "life partner" or simply "fun, casual dates." Bumble is now also requiring users to include more photos on their bios. And the app will highlight common interests at the top of potential matches' profiles in an effort to connect people with more compatible partners.

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