Op-Ed: Why 'Ted Lasso' is a match made in globalizer heaven

, boast of their ability to reach a billion screens around the world, which is another way of saying these two were meant for each other. And with sport becoming more important and valuable by the day as a form of entertainment still consumed and shared in real time, Apple TV+ is hardly alone in leveraging the popularity of the world’s game.when the network acquired the U.S. broadcast rights to the English Premier League.

Sport, entertainment and media continue to converge against the backdrop of the rise of soccer in America, and America’s rise within soccer. More people in the United States watched the Italy-England final of soccer’s Euro Championship this summer, astonishingly, thanThe gradual takeover of the game by U.S. interests is the overarching global pop culture story of the day.

Arsenal, owned by the same Kroenke family enterprise that owns the Los Angeles Rams, is one of three of the so-called Big Six English clubs now controlled by U.S. sports operators.

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