Toy discounts hit s record high, peaking at 30% off listed price, during the November 1-21 period. The level of those discounts, Adobe said, meant shoppers didn’t have to wait until the Black Friday-Cyber Monday period to get the best deals. Consumers responded to those price cuts by driving up online toy sales by 172% in November compared to October.
Adobe is expecting that Cyber Week will generate $34.8 billion in online spending, up 2.8% year-over-year. It expect Cyber Week to account for 16.3% of November-December spending. Other Cyber Week days, however, are losing ground as online shopping spreads out more over the two months of the holiday season, Adobe reported. Black Friday is expected to see $9 billion in online sales, up 1% year-over-year, while Thanksgiving Day is expected to be down 1% year-over-year, at $5.1 billion.
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