Online spending during November and December is on track to hit $207 billion, according to data from Adobe Analytics.
The results raise questions about whether demand will be as strong as predicted or whether Thanksgiving has diminished in importance as shoppers buy gifts throughout the season. Sales online on Thanksgiving day rang in at $5.1 billion, according to Adobe. That matches last year's Thanksgiving day spending. It is a roughly 21% increase from that day in 2019, the company said.
The results raise questions about whether holiday demand will be as strong as predicted or whether Thanksgiving has diminished in importance as shoppers buy gifts throughout the season. The pandemic has changed the rhythm of the season, as retailers push up holiday sales events and encourage shoppers to buy early to avoid out-of-stocks and shipping delays in a year of supply chain woes.is also expected hit an all-time high of between $843.
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