OnePlus to Launch EU-Exclusive Versions of OnePlus Watch 2 and Pad Go Tablet

OnePlus is about to launch two new products, EU-exclusive versions of the OnePlus Watch 2 and Pad Go tablet. Bingo Liu , CEO , OnePlus Europe, talked to me about the new products and the thinking behind them.The OnePlus Watch 2 was a major release for the company in recent months, upgrading every part of the company’s original smartwatch and receiving strong reviews. Liu tells me that the new watch was a success in sales, too: “Feedback has been phenomenal.

No wonder that the company has big plans for the region, then, as Liu explains: “We’ve seen great success in Europe and are committed to building a strong premium brand across the region. This is important because our business strategy has evolved from the flagship smartphone killer towards a premium ecosystem builder. We’re evolving because the definition of a ‘great technology experience’ has changed.

Again, I wonder, why is Europe such a key focus? “The European smartphone and broader technology market is constantly in flux. We have built a very strong following in the region, that have a red-hot passion for our brand, but particularly for our latest devices. It’s the perfect place to fulfil our vision of holistic product experience for all. Europe is competitive.

“Every product decision is grounded in extensive market research. Following the successful launch of the OnePlus Pad and the remarkable response it received from the community, coupled with the positive response to OnePlus Pad Go in India, we are bolstered with confidence to expand our tablet line in Europe.

Oneplus EU-Exclusive Oneplus Watch 2 Pad Go Tablet Bingo Liu CEO Success Exclusive Release

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