The designer known for her lavish sequined, sparkly creations said her customers are buying up to four bridal outfits, two for the registry office wedding, which might take place in London, and a further two for the destination wedding, which might be on the Amalfi Coast.
Packham said one of her brides recently partied in a bright red style from her James Bond capsule collection that launched last year.In terms of the ceremony dress, Packham said she’s seeing more shoulders and arms on show, and more requests for strapless styles. She said she’s doing tuxedos, a lot of sequined dresses, or ones with colorful, stitched embroidery. She’s also launched a “wedding wardrobe” capsule for all the celebrations involved in a wedding.
Temperley said speed is top of mind — brides don’t want to wait too long for a dress. Lockdown forced them to put off their weddings and they’re tired of waiting. To wit, she’s making more frequent orders so that she has enough stock to hand. In response to bridal demand, the brand has also increased its wholesale clients across the U.K. and added more European accounts.Freud is relatively new to the bridal dance, and started designing looks in response to her customers’ requests.
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