On Trump's Social Network: Ads for Miracle Cures, Scams and Fake Merchandise

Between posts about conspiracy theories and right-wing grievances was an unusual advertisement: a photo of former President Donald Trump holding a $1,000 bill made of gold, which he was apparently offering free to supporters.

The ads reflect the difficulty that several far-right platforms, including Rumble and Gab, have faced in courting large brands, preventing the sites from tapping into some of the world’s largest ad budgets. It could be particularly problematic for Truth Social. Although the site has gained influence among the far right, becoming a vibrant ecosystem brimming with activity, its business is in need of cash.

But ad experts say the wariness from prominent brands on far-right social networks, which have positioned themselves as free-speech alternatives to Silicon Valley giants such as Meta and Google, is driven by the kinds of conspiracy theories and hyperpartisan politics often found on the sites.In addition, they say, Truth Social has a relatively small user base and many older users, who are less desirable for the brands.

Similar challenges faced Twitter after Elon Musk bought the company and said he would create a more permissive environment for free speech. Advertisers fled that platform or paused their campaigns in response, causing a significant drop in revenue. Trump is obligated to make his posts available exclusively on Truth Social for six hours, and he has not posted to other social networks since Truth launched. That deal expires in June but can be renewed.

Maxwell Finn, an online marketer, said in a YouTube video that he was one of Truth Social’s top advertisers, spending more than $150,000 on ads, including those for Trump-themed hats, shirts, coins and novelty bills.

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like any day on Yahoo!!!! WTF!

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