On-demand grocery app Gorillas lays off half its office workforce

Grocery app Gorillas, which promises to deliver goods in as quickly as 10 minutes, is laying off half of its office staff. In a press release, the company said it was letting go of roughly 300 employees from a “global office workforce” of 600.

The company is also planning to tighten its focus on five markets that account for 90 percent of its revenue: the UK, US, Germany, France, and the Netherlands. The company also operates in four other European markets — Spain, Denmark, Italy, and Belgium — where it says it is “looking at all possible strategic options for the Gorillas brand.

The news suggests trouble for the fast-growing “instant” grocery sector. Over the past few years, a huge number of these services have, fueled by venture capital investment and pandemic lock-down orders. These companies all rely on the same basic infrastructure: warehouses filled with groceries scattered throughout urban centers and armies of e-bike and scooter-riding delivery drivers to deliver the goods.

Many experts have warned that these services are essentially unsustainable, though, with their growth predicated on discounted prices that have been underwritten by VC funds hoping to capture what remains of the market once a few dominant players emerge. A

The CEO should step down. This is rather a rather concession that they blew it up and making the company lean for a sale to Getir, Doordash, etc.

Anybody who actually uses services like that should be ashamed of themselves for being too lazy to move their asses. Nobody need to have groceries within 10 Minutes. They created a toxic working environment.

They should have put some of the money spent on making grocery stores inaccessible towards not publishing the worst app imaginable

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