NFT mint links inside wallets are ads: the referring wallet app will make a cut of the minting fees. That link in your Discord or Telegram channel to a new decentralized exchange is an ad: the poster is getting upwards of 10% of your protocol fees via a referral program. Every memecoin is an exquisitely precise ad, a self-measuring barometer of attention: the price jumps if people talk about the memecoin and drops if they don’t.
But something new is afoot, which will radically change all that: Web3 consumer is finally happening. Farcaster, the decentralized social network, is happening, its many clients likeand embedded wallets are also happening. Perhaps biggest of all, Telegram is building native wallet support into its immensely popular messaging app which boasts almost 1 billion active users. Now we’re talking real numbers, numbers that rival Web2 platforms.
Consider this: What would Amazon pay for a one-click ad that lets you buy the product you abandoned in an Amazon shopping cart, all while browsing? It would pay billions and billions for it, given the impact on conversion rates. But such a thing can’t be built using legacy Web2 technology .
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