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Olympic broadcasters curb sexual images of female athletes

Each Olympics aims to set the highest level of television standards

7/26/2021 4:38:00 PM

“Good on ya, ladies.” Pink offers to pay fines for Norwegian women’s beach handball team after they refused to play in bikini bottoms and instead wanted to wear skin-tight shorts at a European event earlier this month.

Each Olympics aims to set the highest level of television standards

Tokyo Olympic Games: Day 2 key momentsExtreme heat is the latest challenge for Tokyo Olympics athletes and may cause rescheduling of outdoor events.The Associated PressTOKYO -- At an Olympics aiming to set the highest level of television standards, the head of broadcasting at the Tokyo Games is trying to banish overly sexualized images of female athletes.

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“Sport appeal, not sex appeal” is one mantra Olympic officials push in an effort to reach gender equity on the field of play and on screen.“You will not see in our coverage some things that we have been seeing in the past, with details and close-up on parts of the body,” Olympic Broadcasting Services chief executive Yiannis Exarchos said Monday.

That can be difficult with state-of-the-art technology filming sports — such as beach volleyball, gymnastics, swimming and track — where female athletes' uniforms can be scant and skimpy.Gymnasts from Germanysent a messageagainst uniforms they believe exploit their sexuality by competing in Tokyo wearing unitards that covered their legs to the ankle. headtopics.com

A stronger protest was made this month away from the Olympics. At a European beach handball event, Norway’s women refused to play in bikini bottoms and instead wanted to wear skin-tight shorts. They were fined for breaking clothing rules.The International Olympic Committee does not govern those kinds of rules for individual sports, but it does run OBS and controls the broadcast output from Tokyo shown to the world.

“What we can do is to make sure that our coverage does not highlight or feature in any particular way what people are wearing,” Exarchos said.To achieve this, the IOC updated“Portrayal Guidelines”to steer all Olympic sports and their rights holders toward “gender-equal and fair” broadcasts of their events. Advice includes “do not focus unnecessarily on looks, clothing or intimate body parts” and reframing or deleting a “wardrobe malfunction ... to respect the integrity of the athlete.”

The Olympic goals go beyond ending sexualized images, Exarchos said.More women’s and mixed gender events are on the Olympic program and are scheduled more prominently. Women’s finals are held after men’s finals in volleyball and team handball.“We in media have not yet done all that we can do,” said Exarchos, while claiming progress over the past 15 years. “This is something that we need to be frank and open (about) among ourselves.”

It's a theme for the Tokyo Olympics, whose adviser on gender equality was critical of Japanese media while sharing the stage Monday with the head of Olympic broadcasting.“It’s really biased when it comes to gender,” said Naoko Imoto, who swam for Japan at the 1996 Atlanta Olympics and now works for UNICEF, the United Nations children’s rights agency. headtopics.com

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“Many of the channels look at female athletes (as) girls or wives or mothers and not really as pure athletes,” she said. “Most of it also really gives attention to the looks saying ... they are beautiful or sexy.”The Tokyo Olympics have been positioned as a chance to drive change in Japanese society and embrace diversity. Imoto said she hoped Japanese media and sports officials would talk after the Games “about the standards of portrayal.”

“They are powerful and they are also beautiful, but they are not just women,” Imoto said, “they are athletes.” Read more: ABC News »

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Block the players out on screen, bodies and faces then. Only show ball going back and forth... that should solve it! I say it’s something with everything, something is going on in this world, people are complaining about every single thing everywhere, and I know who did it and his name is Reeeedddd Harry!!!

Should have been the case from the beginning Don’t dream of winning, train for it! — Mo Farah The ratings that bad? This sounds pretty sexist. These women are empowered! This culture is ridiculous lol First they want to make women sexual objects then get offended by it lol The girls need to wear few clothes to enhance their flexibility!

wow It's bullshit that the men wear shorts and tank tops and the women have to wear basically a bikini. If there was a drinking game for every rear crotch shot of the female volleyball teams, I’d still be passed out from yesterday.

Olympic broadcasters curb sexual images of female athletesAt an Olympics aiming to set the highest level of television standards, the head of broadcasting at the Tokyo Games is trying to banish overly sexualized images of female athletes. “You will not see in our coverage some things that we have been seeing in the past, with details and close-up on parts of the body,” Olympic Broadcasting Services chief executive Yiannis Exarchos said Monday. Gymnasts from Germany sent a message against uniforms they believe exploit their sexuality by competing in Tokyo wearing unitards that covered their legs to the ankle. I have biological evidence to the contrary in the form of mating displays of related species. I’m not watching so whatever What do they have against close up shots of the human body competing in a world class event?

The original Olympians wore nothing at all. But I guess they were silly fools. I need some equality! We have the men wearing more material in their uniforms than 2 women’s teams put together!! equality as we show gratuitous butt shots of women volleyball players for this article Let them wear clothes instead of underwear.make the men wear the same uniform as the women.

Maybe they should start by allowing female athletes to actually wear clothes when they compete. 🤔 I’ve been saying that for years. What did bikinis have to do with playing volleyball? what's wrong with watching naked fit girls play ball? i don't see any fat ones like you do in football out there jumping around. kinda nice

Every image is oversexualized if they’re all wearing bikinis. Great Move. There must be another Olympics going on at the same in Tokyo.

Japanese media is sexist, says former Olympic swimmerJapan Olympics’ new gender equality monitor says she’s been watching her country's coverage of the Games and doesn’t like what she’s been hearing. “When it comes to sports, it is really biased when it comes to gender,” Naoko Imoto says.

Sad that talent has to be destroyed by immodest dress. I won't watch, and I'm female. Just make me feel uncountable to see sports protituded by sporting guer. Let them wear shorts Olympics Hold on I’m almost finished!! Literally just got the back view of a volleyball player from directly back for several seconds. They can wear short shorts like they do in Indoor

The woke culture is destroying everything, and to be honest I think even regular liberals getting sick of it as well... But make women wear bikinis 😡 I wonder what they wear on a normal day at the beach? You'd think Japan of all horny places would be cool with it good luck with that nice

USA Olympic Athlete Abs -- Guess Who!USA Olympic Athlete Abs -- Guess Who! A WINE AND LIQUOR AND PICKA SHOPE AND SOME TO DISPLAY COLLECTION AND CLOTHES ! WORLD WIDE ! THE PICKA WE SELL IS READY TO COOK IN HAVE SEASONING SIMPLE PICKA BAR TYPE CALAMARES GAMBAS BUFFALO WINGS ONION AND DYNAMITE TANIGEU BUTTERCHIKEN AND WE HAVE EXPESIVE ONES !

Pink Class act. THE VIDEO DEMOCRATS DON’T WANT YOU TO SEE!! BIDEN FreeSpeech 'Good on ya' is an Australian expression. Good on you, Pink! I might be wrong but didn't you dress all nasty? Maybe I'm mistaking. Thank you , damned perverts wanna see and photo ass

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