Olive oil CEO apologizes for accusing rival of copying squeeze bottle

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An olive oil startup founder apologized after accusing a rival brand on LinkedIn of copying his squeeze bottle. It's not his first public apology.

on Tuesday that rival oil and vinegar brand Brightland copied his design, after the company announced its own squeeze bottle olive oil product designed to be drizzled on pizzas.

"Brightland and Aishwarya Iyer, while friendly competition was always welcome, I do view this as a blatant disrespect and am choosing to voice my discontent," Benin said, who in the post also accused squeeze bottle brandThe post, which was edited to include a subsequent apology later that same day, stirred up debate on LinkedIn and beyond over use of the squeeze bottle.

"It's frustrating for an entrepreneur to see this happen, but it always does," John Foraker, CEO and founder at Once Upon a Farm, commented."Been there many, many, times."In an updated version of the post, Benin apologized to Iyer for the accusation, and called the post"out of character."

 

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