Ohio State University granted trademark for the word 'THE' on merchandise

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Ohio State University has been granted a trademark to use the word 'THE' on apparel and merchandise.

In a statement to ABC News, the university said "THE" was used by students at the school for years and that it worked hard to "protect the university's brand and trademarks because these assets benefit students and faculty and support our core academic mission of teaching and research."Stephen Zenner/SOPA Images/LightRocket via Getty Images, FILE

Ohio State said that the school's trademark and licensing program generates more than $12.5 million a year in revenue and funds university scholarships and programs. The university filed its patent application in August 2019, months after fashion designer Marc Jacobs filed to use the word "THE" on his products. The USPTO also struck down Jacobs' application.

Jacobs and the school reached an agreement last year that allows both to use "THE" on their respective products.

 

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Oh, please. It pays its coach well over a million dollars a season, gives the football team financial rewards unavailable to the general student body, and throws crumbs to the educational departments to fight over. Talk to any Ohio alum now dealing with student loans about $$$.

Dumb….That’s All

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