“This place opened about a week ago and I have a major issue,” says Jacob Kelly, who just opened Au Jus in Parma with his partner Tiffany Ballog. “We’ve been 10 times busier than we thought it would be.”
The owners of Au Jus are striving to do things by the book. They slow-roast top round beef for more than five hours before chilling and thinly slicing it. The drippings are turned into flavorful au jus sauce. The sliced roast beef is warmed in hot au jus, piled into long French rolls and topped with sweet or spicy giardiniera. Additional au jus is served on the side for dipping, but sandwiches can be dunked by request.
“Even though I would never put liquid cheddar on an Italian beef, if 20 customers a day come in and order it, I’ll sell it all day long,” he explains. “I want to give the people what they want.”
Al's Italian Beef in Chicago vs. Au Jus in Parma...
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