WW Chief People Officer Kim Seymour On Being A Black Executive And The Role Of American Corporations In Ending Systemic RacismThere are those elusive ideas that float around Adland with surprising frequency. Agencies talk about them, sometimes flirt with them – but rarely are they implemented in wide-scale, Bullish, a New York-based strategy and creative agency, has taken that seemingly mythical idea and made it into an everyday reality.
While this group operates independently from the agency, it is not unusual for Bullish to take on CMO-like functions for these start-ups and provide guidance on marketing plans that will make or break a brand’s trajectory and long-term valuation.While many were wrestling with questions around marketers' increasing affinity for in-house agency services, Oliver North American had already amassed a global business model operating customized agencies within the walls of its marketing clients.
That grenade was digital technology and data. It accelerated the pace of change and cast relevant expert experience as an asset that would almost certainly diminish with time:And with Oliver’s operational approach that fastens their agency services onto a marketer’s organizational design, they essentially serve as an extension of the client:
Clients of BTDT have access to the direct thinking of the senior-level talent they crave, at a greater scale.
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