Not Just a Label—Emanuele Della Valle’s Charitable Project, Soon Forward, Is Helping New York’s Homeless

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Emanuele Della Valle’s charitable project, Soon Forward, is helping New York City’s homeless population

explains, the plan is to “build partnerships between local non-profits, individuals, and corporations to incite change.”

This weekend at the Lafayette Street pop-up—he likes to call it “a digital Barneys of charity”—Della Valle will be talking up Soon Forward’s latest initiative. Shield is an exhibition of capes created for the homeless by the Italian fashion designer Moreno Ferrari. “Our dream,” Della Valle says, “is for a bunch of Italian brands—the premier luxury goods makers—to put together money for Moreno to go to Italian factories and get the capes made.

Rome’s famous Colosseum has been the beneficiary of Della Valle père’s generous donations, but his son prefers charity work on a more human scale. “I watched a lot of family members doing active volunteering, even when there was little money around. My grandmothers were the pillar of this and they gave the goodwill bug to a lot of us,” he says.

 

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