After stabilizing its financial position and resetting inventory to better meet demand, Nordstrom Inc. is eyeing improved results in the back half of the year and has several key areas of growth on the agenda.
“There is a synergy with our designer business with the rest of our business. The modern approach to dressing is to mix and match, and [shop] the high and the low,” prices, he said. “We can expand our price range in Rack while still having the growth we had in the last couple of years in our designer business. Having the scarcity of distribution with designer product is important. We see opportunities to gain more distribution.
He said he was “very pleased” with results from Nordstrom’s Anniversary Sale, the biggest event of the year for the Seattle-based retailer. It shifted from July to August, and was therefore more in tune with when customers wanted to shop for fall fashion. By moving the event later, the store was able to receive merchandise with a higher level of newness and more casual goods to meet the changing demand.
“Digital is the third growth piece. We are growing our assortment. A broad selection online is essential, and we are working differently with vendors.”
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