Nordic nations setting luxury trends of tomorrow

From Italian fashion brand Prada to British automaker Bentley , prestige companies are activating often in the Arctic. Image credit: Prada Luxury companies across categories are pouring resources into Nordic nations, framing them as the setting of fashion campaigns, hosting Arctic automotive retreats and, among other activations, opening five-star hotels in the area.

The dramatic landscapes of the Arctic are proving to be effective marketing tools for luxury. Image credit: Prada It appears that prestige advertising has caught on to this perk that production teams have enjoyed for years, and as of late, luxury has been converging in Iceland in swaths, though some have been in the loop for longer to the northernmost edge of Scandinavia. Theis a six-day experience for up to 10 people, taking fans of the brand on a journey through the country in Taycan models.

Bentley has announced that a Danish design studio is the first winner of an international award program. Image credit: BentleyThis week the first of the Bentley Lighthouse Awards was announced as going to a firm celebrating this style in Denmark,The international community at large has shown enthusiasm for these concepts that are alive and well in the Nordics and have been for some time.

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