Yara Flinn’s clothes look great in photos, but the real draw of a Nomia piece is that it’s rarely what it seems. In her spring 2022 lookbook, the slippery-looking fabric of a deep turquoise bomber appears to be performance nylon; you imagine it being cold and noisy IRL. In fact, it’s actually a coated linen, with a surprisingly soft drape and none of the harsh crispiness of a synthetic fiber.
All to say, Nomia isn’t a collection you can easily appreciate on a screen. Beyond the Zoom fatigue we’re all suffering, Flinn witnessed the game-changing benefits of real-life fashion experiences this year when she opened a long-term pop-up in Greenpoint. She watched how customers reacted to her fabrics and unexpected tweaks in real time, and how the touch and feel of a garment was often what motivated a purchase.
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