Nobu Expands Partnership With Caesars, Adds New Restaurants and Hotels

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The hospitality group plans to open a restaurant and lounge at Paris Las Vegas in 2022, with plans to also bring Nobu to New Orleans and Atlantic City.

Additionally, the first Nobu Hotel, which opened at Caesars Palace in 2013 and sits next to Nobu Restaurant and Lounge, will undergo a top to bottom renovation to be completed by the end of 2021.

“Our first Nobu Hotel [broke the mold and did something that] had never been done before by placing boutique experience inside one of the most iconic resorts on the Strip. We now have expanded the collection around the world, and we have a robust pipeline of destinations in development. We are excited to take this next step in our growing partnership with Caesars,” said Matsuhisa, De Niro and Teper, in a statement.

 

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NobuRestaurants is diluting it’s luxe brand cache, akin to BMW. Too many locations & models likely diminishes quality of product, more difficult to manage operationally & opens up accessibility to anyone & everyone.

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