The Japanese video game giant continues to put out game consoles and accessories, of course, but the company no longer competes in the horsepower race most directly embodied by Sony's PlayStation competing with Microsoft's Xbox.
There's a simple reason for this: Nintendo doesn't"chase trends in technology," the company's hardware director Ko ShiotaShiota went into more detail on how Nintendo chooses which technology to use in its products, and it offers a rare look into Nintendo's process. "When considering what to offer in our entertainment and services, we think about both how the technology will be applied to gameplay and what new experiences and gameplay we can offer consumers as a result of that application," Shiota said."It's difficult to use even an outstanding technology if the cost is too high, so we will continue to also thoroughly investigate the cost of new technologies.
It sounds simple: How will the tech be used, and is the cost too high for a consumer product? But, for many consumer tech products, the"next big thing" is often based around more processing horsepower, which produces more dazzling visuals and grandiose worlds. With each new iPhone, you can bet there'll be a new chip from Apple making it go faster than ever before. Such is the case with new game consoles as well.
Yet are arguably the most innovative
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