Nike reveals uniforms for Paris 2024 Summer Olympics

As well as outfitting U.S. athletes across all sports, Nike will provide kits for the track and field teams of Canada, China, Kenya, Germany and Uganda.After a long stretch of lackluster sales, this summer's Olympic games in Paris offer a fresh chance for Nike to direct the world's attention to its performance products like the Alphafly 3 marathon shoe, which retails at $285.

As well as outfitting U.S. athletes across all sports, Nike will provide kits for the track and field teams of Canada, China, Kenya, Germany and Uganda at this Olympics. Nike will also outfit the athletes for breaking — a new breakdancing event at the Paris games — for competitors from Korea.The high-end shoes Nike will spotlight at the Olympics serve a relatively limited audience, but the broader goal for Nike is to sell more entry-level and mid-range running shoes.

Nike also spotlighted its"air-cushioning" technology, used in everything from marathon shoes to sneakers, and its knit materials that make shoes lighter., Hoka and Lululemon are taking market share from Nike, and a trend away from chunky basketball sneakers and towards low-profile"terrace" shoes, like the Adidas Samba, is also hurting the sportswear giant.

"So, all the products that you see downstairs are tested with our elite athletes, all the way down to people who would say a 12-minute mile is slow. It's normal; it's actually the middle of the running pace. So, the people who run four- or five-, six-hour marathons get as much, if not more, attention as our elite athletes," Nurse said.WTHR would like to send you push notifications about the latest news and weather.

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