Keon Coleman is a proponent of self-expression, a wholly unique, completely genuine individual who has quickly won the Western New York faithful over with his authenticity. He made a lasting first impression at his introductory press conference after the Buffalo Bills selected him with the 33rd overall pick of the 2024 NFL Draft,hilariously painting the team’s logo at the NFLPA Rookie Premiere
Coleman has put his artistic side on display yet again, this time in an official collaboration with sportswear giant Nike. The rookie wideout recently designed a shoe for the company—the “Nike Dunk Low Unlocked By Keon Coleman”—which you can get your hands on for $160.design, Nike allows you to customize the shoes before purchasing, giving you the opportunity to collaborate with Buffalo’s new wideout.
A Coleman-designed Nike shoe is perhaps the first of several major company endorsements the 21-year-old will earn, assuming he can ultimately reach his production. The 6-foot-3 pass-catcher, who caught 50 passes for 658 yards and 11 scores last season at Florida State, is joining a revamped Bills receiving corps that parted ways with Gabriel Davis and perennial Pro Bowler Stefon Diggs in the offseason, meaning there's an opportunity for immediate production.
He struggled to consistently create separation at the collegiate level and is generally a bit raw, but given his athletic profile, Buffalo is confident it can mold the malleable ball of clay into something special.
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