Nike and Sergio Hudson on Pushing Partnerships and Opportunities to Advance Inclusivity

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Partnerships — and opportunities — are paramount for the success of Black designers and creatives in the fashion industry.

And if you ask leaders at Nike Inc., the path to success and a viable business is supporting others and support from others.

Nike collaborated with Harlem’s Fashion Row on the LeBron 16 sneaker to commemorate the HFR Style Awards and Fashion Show. Brandice Daniel, founder and chief executive officer of HFR, tapped designers Fe Noel, Undra Celeste and Kimberly Goldson to partner on the sneaker, marking the first time a LeBron James sneaker had been designed by all women designers. Nike and James sponsored the event, another first for HFR at the time.

The Columbia, South Carolina native had previously dressed Kendall Jenner for her 20th birthday, Jennifer Lopez in a leopard print dress for NBC’s World of Dress, and Michelle Obama twice in 2019 in Atlanta and at Essence Fest for her tour supporting her memoir, “Becoming.” Harlem’s Fashion Row had even named Hudson among the recipients of its Icon 360 fund in 2020, which doled out grants totaling $1 million.

And when you dress the first female, first Black, first Asian American vice president of the United States, the momentum just keeps going. “Being a father of Black girls, it was a privilege and an honor,” he said. “I want to be a part of history.”

 

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