; Tems, the Nigerian singer-songwriter who topped SoundCloud’s list of artists to know in 2020; and Naira Marley, the chart-topping Nigerian rapper. All three have sizable international followings and enviable style, but each embodies celebrity differently. According to Saraki, Ogunlesi’s tenacity allowed her to pursue the right opportunities instead of accepting whatever was offered. “She’s one of the most intelligent and strong-willed people I know,” he says.
Marley, whose social media presence and unpredictable public persona consistently make headlines in Nigeria, was a different kind of muse. “Naira became the most popular artist in Nigeria last year, but he had been making music for a while,” says Saraki. “He had to come home and fully immerse himself in his [work] to take over the game with his breakthrough.” Similarly, Tems, the current It girl of the nation’s alt R&B scene, felt like a future superstar.
Showcasing up-and-coming talent is one part of the mission. But Saraki hopes the magazine will serve as a time capsule for Nigeria in the 21st century. “As a publication that is based in Africa and focused on African identity, I feel that we have a duty to crystallize this moment and document what’s happening,” he says. “One of the reasons hip-hop and African American culture have survived is because they’ve been documented so well.
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