Niger fashion designer aims to show a positive image of her country at Joburg Fashion Week

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Niger fashion designer Alia Bare took center stage at the Joburg Fashion Week with a collection that she hopes will spread a positive image of her troubled country, suffering from instability and economic sanctions that followed a military coup earlier this...

Niger fashion designer Alia Bare took center stage at the Joburg Fashion Week with a collection that she hopes will spread a positive image of her troubled country, suffering from instability and economic sanctions that followed a military coup earlier this year. Bare is one of several African designers that descended on Johannesburg, South Africa, this week for the Joburg Fashion Week, a key feature of Africa's fashion and entertainment calendar.

But I think that fashion, through culture, can help to send a good message outside, an image of the country that is positive.' Bare's collection, called DNA, is a blend of influences from around the world including symbols from Niger and graphic design by a South African graphic designer. “It is a very important collection for me because it represents what I am in terms of my culture, my background.

 

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