The company on Tuesday announced the launch of a new service, Theatrical Video-On Demand . The offering, unveiled during Nielsen's virtual session at CES 2021, comes as more and more Hollywood studios make their movies available early in the home across an array of VOD platforms because of collapsing windows and the ongoing pandemic.
As a result, Nielsen believes there is a need for studios and content creators to analyze the volume and reach of their audiences by detailed household and person’s characteristics, such as age and gender, ethnicity or even market. “A bigger question might be what will audiences do following any recovery, how the behavior adopted during stay-at-home orders might influence habits when consumers have the ability to go back to theaters to enjoy that experience and how content creators will leverage data to make the best decisions regarding distribution platforms in the future," Brown continued in his statement.
Hamilton is an amazing Broadway Play, not a feature film
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