Nicole Kidman to continue making sure heartbreak feels good at AMC

Then something changed. Amid the meme-stock surge of 2021 and emboldened by support on crypto-obsessed Discord channels and Wall Street-minded subreddits, AMC Theatres decided to hire a spokesperson who would define movie theaters once and for all: Nicole Kidman.

In 91 words, Kidman explained that we come to theaters for magic, to laugh, to cry, and to care. Not because we’re getting paid, but rather because we need that, all of us. Despite what they’ll tell you at , we go to the movies not just to be entertained but somehow reborn together. “Dazzling images on a huge silverscreen.”Thankfully, that will continue. In today’s earnings call, AMC CEO Adam Aron announced that the cinematic savior and Academy Award-winning actor signed a contract to remain the spokesperson of the movie theater chain for another year.

The ad, which has galvanized cinephiles and shepherded them to a surprisingly healthy box office this summer, even helped bolster

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