NHK Format ‘Chiko’s Challenge’ to Be Adapted as ‘Mapi’ in Spain

Japanese studio-based comedy format “Chiko’s Challenge” is to be adapted for broadcast in Spain via public broadcaster TVE. It is the first time that Japanese public broadcasterThe deal involves Netherlands-based distribution companyand Spanish production company Mediacreast, which will produce 60 episodes under the local title “Mapi.”

“Chiko’s Challenge” confronts celebrities with child-like questions which are often surprisingly difficult to answer. The quizmaster is an character named Chiko, who is half CGI, half live actor and is particularly hard to please. Flimsy answers are likely to be ridiculed and cause the quizmaster to have a tantrum, before an expert reveals the true answer and a provides a humorous demonstration or experiment.

“ ‘Chiko’s Challenge’ is a family quiz show but it’s totally unique. With the increasing demand for lighter entertainment and a continuing move towards co-viewing, this show provides fun and entertainment for the whole family,” said Ed Louwerse, lineup founder. “We are tremendously excited to see Chiko, who is beloved by viewers of all ages in Japan, will be travelling outside her home country and be transformed into Mapi in Spain! This is NHK’s first entertainment format to be localized overseas,” said Matsumoto Koji, president and CEO of NHK Enterprises.is one of Spain’s fastest rising production houses, with credits already in fiction, entertainment and documentaries.

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