NFL Regular-Season Ratings Increase 10% Over Last Season

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An extra week of games, close finishes and a non-election year helped propel the NFL to its highest regular-season ratings in six years

“Ratings and viewership from year to year are never a straight line. There's always some ins and outs,” said Hans Schroeder, NFL executive vice president and chief operating officer, NFL Media. “Certainly 2020 was a unique year in a lot of different ways, but when you think about this season with full stadiums and the game itself, it was an awesome regular season.”

NFL games ranked in the top 16 and 91 of the top 100 telecasts on television during the season, according to Nielsen. The Dallas Cowboys were involved in five of the 10 most-viewed games, including the Week 12 Thanksgiving Day match with the Las Vegas Raiders, which averaged 40.8 million viewers on CBS. That was the most-watched regular-season game on any network in 31 years and one of only two since 1988 to average at least 40 million.

The final season of the Fox. NFL Network, Amazon Prime Video “Thursday Night Football” tri-cast averaged 16.4 million. Coincidentally, the biggest game in that package wasn't on Thursday night but Christmas Day, as the Cleveland Browns-Green Bay Packers contest averaged 28.6 million. The “ManningsCast” will return for Monday's wild-card game between the Arizona Cardinals and Los Angeles Rams.

 

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