legend Troy Aikman attempted Tuesday to appeal to beer-drinkers and took a shot at competitors amid the controversy over Bud Light’s marketing campaign with transgender female influencer Dylan Mulvaney.
Troy Aikman attends the WME Sports cocktail party at Endeavor Lounge at Catch LA in Los Angeles on Feb. 11, 2022. Troy Aikman looks on during the game between the Chicago Bears and the New Orleans Saints at Soldier Field in Chicago on Oct. 20, 2019.has taken a toll on its customers and brand over the last month. The company is offering a rebate for customers from eligible states. The rebate promises an amount"equivalent to the purchase price of one 15-pack or larger, up to $15" of Bud Light, Budweiser, Budweiser Select or Budweiser Select 55 paid via Anheuser-Busch Digital Prepaid Mastercard.
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Mr. Wonderful: 'Bud Light Has Become Posterboy for Brand Mismanagement’Businessman Kevin O’Leary, known as “Mr. Wonderful,” says that Bud Light “has become the poster boy for brand mismanagement” after its partnership with transgender TikToker Dylan Mulvaney that led to a national boycott of the brand.
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Target holds 'emergency' meeting over LGBTQ merchandise in some stores to avoid ‘Bud Light situation’Many Target locations across the country feature massive June Pride month displays on an annual basis, with items this year ranging from 'tuck friendly' bathing suits for transgender people to mugs that say 'gender fluid.'
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Bud Light anti-trans backlash has some weighing potential 'chilling effect' on corporate LGBTQ+ supportSales of Bud Light fell for a sixth straight week following uproar over the brand's partnership with trans influencer Dylan Mulvaney.
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Report: Bud Light's Sales Continue to Collapse After Mulvaney PartnershipBud Light’s embrace of transgender activist Dylan Mulvaney has soured consumers’ taste for many Anheuser-Busch brands, say business reports.
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Miller Lite joins Bud Light in right’s doghouse after apologizing for ad campaignAfter the blow-up over Bud Light, the nation’s beer drinkers were apparently in no mood for a self-flagellating Miller Lite ad campaign apologizing for its history of scantily clad spokesmodels.
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Anheuser-Busch offering free beer after recent Bud Light backlashFans of Budweiser can enjoy a rebate on several products this month, including over Memorial Day weekend.
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