Tiktok’s algorithm reportedly bans creators using terms 'Black' and 'BLM'

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The app has come under fire after it was revealed content creators have been banned from using the terms in their bios. Learn more:

users, after users have reported that they’re unable to use terms like “Black” or “Black Lives Matter” in their bios.

Ziggi Tyler, 23, a Black TikTok creator, noticed that whenever he would add the terms “Black Lives Matter” and “Black success” to his bio the edits would immediately disappear.

Black creators have long been calling out the inequitable treatment they have received on the app which they say continues to suppress and unfairly moderate them. Most recently, the #BlackTikTokStrike saw creators take a step back from the platform due to the lack of credit they received for their creativity and work - all whilst watching their counterparts earn sponsorship deals and thousands of pounds for co-opting content they did not create.

The company has also revealed that they will be launching an official @BlackTikTok account to help foster the platform’s Black community and support upcoming content creators and overall they are committed to developing recommendation systems that reflect inclusivity and diversity. Black content creators still believe a lot more must be done in order to restore their relationship with the platform moving forward. “This instance is just a tip of the iceberg, Ziggi told

 

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