Newly Launched Yan Yan Is a Hong Kong-Based Knitwear Label to Watch

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The industry veteran duo look to their cultural heritage to create cool-girl sweaters and knits with a sustainability bent:

After 10 years of working in the fashion industry — and a subsequent case of severe burnout — one would think that starting an entirely new brand would be the last thing on Phyllis Chan and Suzzie Chung's minds. But launching, a direct-to-consumer knitwear label based in Hong Kong, was exactly what the duo needed in order to better foster their creativity and careers.

After Chan quit her job and moved from New York back to her hometown of Hong Kong, she linked up with Chung, a designer and her best friend since high school, to kickstart Yan Yan. Now, the two are able to slow things down a little bit, says Chan, while still being reactive enough to offer consumers something that's "really special and design-driven."

Chan and Chung was able to garner the factory's stock that was about to expire — most fabrics have a "best used by" window for production, as older yarns are harder to knit with — and collaborating on what they could create with it, or how to mix it with fresh material to make something entirely new. For example, classic ivory lambswool from Scotland was transformed into playful midi-length dresses and a hoodie-and-sweatpants combo adorned with embroidered flowers.

 

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