, which is home to NewJeans, Ilgan Sports unveiled an email sent by Min Hee Jin on April 3 to HYBE and its label BELIFT LAB.
We request that HYBE / BELIFT LAB clarify their intentions behind these similar plans that were made arbitrarily. Do BELIFT LAB / HYBE have any intention of protecting the brand value of NewJeans and each of its members? This is not the only treatment we cannot understand. In the past, the NewJeans members signed as SOURCE MUSIC trainees after hearing the offer and promise to be HYBE’s first girl group, and afterwards, they had to blindly wait without hearing any explanation from SOURCE MUSIC while the project was delayed. In the meantime, we heard news of 000 and 000 signing contracts. Eventually, unlike what was promised at the time of signing , another team debuted as first girl group.
We object to the use of NewJeans as a strategy to deliberately attract attention only when needed by HYBE under the reason of being from a HYBE sub-label, and we express regret at HYBE / BELIFT LAB’s promotional methods that were carried out arbitrarily without request or consultation although there was no involvement or prior agreement with ADOR, and we request corrective measures.
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