For the first time in nearly a year, New York-based movie theater operator Nicolas Nicolaou can breathe a sigh of relief. That’s because Gov. Andrew Cuomo announced that cinemas across the five boroughs, a potential reprieve for a sector of the entertainment industry that’s been walloped by the coronavirus pandemic.
“It’s a very important piece of the puzzle,” says Paul Dergarabedian, a senior media analyst with Comscore. “This will hopefully embolden studios to bring out their big movies. I don’t want to be too Pollyanna, but at least this gives us a shot of having some return to normalcy.”, it’s more realistic to reopen in two weeks despite the short turnaround. AMC, which has the biggest footprint in the country, plans to reopen all 13 venues in NYC on March 5.
A spokesperson for Alamo Drafthouse says, “We don’t believe we’ll make it by March 5th — there’s a lot to do — but we look forward to reopening City Point [in Brooklyn] as soon as possible, and we’ll make plenty of noise when we do.” “I don’t know if I have faith in how the country has proceeded with the pandemic,” Walls says. “I can only control what I do and make sure I have the least possible exposure.”
It’s less hazy for 35-year-old Matt Parker. He won’t be returning until he’s vaccinated. “It’s simply not worth the stress of worrying about the risk,” he says. “We’ve gone this long with sacrifices. [I] need to see it through so it was all worth it.”
Source: Entertainment Trends (entertainmenttrends.net)
The question is will New York exhibitors do anything different, unlikely from the majors but as seen with indies in the UK they have gone much further with safety measures having stronger admissions as their customers feel more confident to return
As seen in today's MorningConsult Tracking the Return to Normal: Entertainment about 3 in 10 adults currently feel comfortable going to the movies, very slowly increasing with predictably Millenials and Generation Z leading the way, but others are far more hesitant
AMCTheatres RegalMovies Cinemark “do a commercial telling them you will be prepared ”
I can’t wait
NY get out there and show the world that movie theaters are safe and entertainment can come back. We are ready!
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I truly use to love going to the movies but now....I don't know if I'll ever be comfortable returning to the theaters. I hope I change my mind about the show at some point 😕
I have a feeling when vaccines come before the economy, people will go to the movie theater