SAN FRANCISCO—Advertising a large selection of ripped, stained clothes that were all over 15 years old, a new Stitch Fix subscription service introduced this week sends customers the same ancient, dumpy T-shirt that their wives hate.
“With Stitch Fix’s new line for schlubs, our style experts will send customers old shirts their partners swore they threw out years ago,” said Stitch Fix CEO Matt Baer, adding that users would be sent a box each month that included several pieces of clothing from college and their early 20s that they had worn until the garments had essentially disintegrated.
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