For most of the world, 8K content remains largely limited to a few YouTube videos. The only country where there’s any sort of concerted 8K content support is Japan, with its dedicated 8K channel from NHK. Even there, though, the uptake of 8K TVs has been very limited, according to Omdia’s research. In fact, the biggest 8K TV manufacturer, Samsung, didn’t ship a single 8K model to Japan throughout 2021....
Using the latest 8K sales figures to try and predict where 8K might go next, Omdia now expects that 2.7 million households will have an 8K TV by the end of 2026. That perhaps doesn’t sound too bad at first glance, but in reality this prediction would see no single region of the global market achieving sufficient 8K uptake to make the technology, in Omdia’s words, ‘commercially interesting’.
Despite the downbeat findings on 8K by Omdia , though, major brands including Samsung, Sony, LG, TCL and Hisense are all still including 8K models in their TV ranges for 2022. Actually, in most cases brands position their 8K TVs as very much their flagship models, partnering their high resolution with premium processing and design features.
It really is looking, though, as if 8K is destined to remain very much a fringe part of the TV market rather than becoming a dominant force any time soon. If ever. So much so that some commentators have seen Samsung’s decision to launch new QD OLED technology TVs this year, despite previous years of OLED resistance, as a signal that 8K’s biggest supporter is deciding it’s time to focus its growth attentions elsewhere.
Time will tell on that front. While I personally support the idea and potential of 8K, however, based on the outstanding quality of many of the current 8K TVs I’ve spent time with, it’s hard to disagree with Omdia’s overall conclusion that 8K still just isn’t resonating with consumers at all.
Source: News Formal (newsformal.com)
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